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您現在的位置:跨境電商

隨著國家政策支持,國外很多知名品牌通過跨境電商模式進入中國,目前業務主要集中在天貓國際、京東全球購、網易考拉、貝貝網等電商平臺,通過保稅倉或者直郵模式發貨,國內眾多中高端家庭成為目標客戶群體。

      瑞金麟電子商務憑借雄厚的資金實力及扎實的跨境布局,通過品牌的電子商務服務或者線上經銷授權等模式,在跨境電商平臺開設品牌旗艦店,同時可為客戶提供包括淘寶分銷、貿易客戶分銷及跨境KA入駐等線上經銷服務。

      與此同時,跨境品牌進入中國市場,面臨著營銷+銷售的雙重考驗。首先跨境品牌面向的是一群諳熟網絡、非常精明和理性的高價值消費者,因此營銷模式也要因人而變。另外,消費者在線購買是個復雜的決策過程,營銷能否形成成功取決于品牌力和產品力,后續如何激發消費者重復購買和形成口碑傳播都是很重要的品牌營銷環節。瑞金麟電子商務IMC整合營銷事業部可以提供相應的公關傳播,效果營銷,整合推廣等相關服務。

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